Behind the scene

Our Story

We started with humble beginnings. It all started with selling seasonal items on eBay Australia in 2011 and frantically shipping orders as soon as we woke up. Initially we did this for pocket money and then dramatically started selling trending products. Within a short period of time we became a eBay top rated seller. Since then lots of failures and setbacks have made us grow stronger in the ecommerce industry. With almost 10 years experience and with your help we have created our online retails store in the fashion industry.

What we do now is a global online shopping destination for world's popular fashion brands based in Australia. Our digital store is aimed to bring our customers closer to their favorite brands they would love to shop. We have partnered with distributors and suppliers from around the world to facilitate our customers for new shopping experiences.

Our mission

Our mission is your satisfaction. We work closely with distributors and suppliers, and keep our costs to a minimum, so that we can provide your favorite brands at affordable prices. And we strongly believe that online shopping should be as fast as possible, that's why we have chosen to deliver most of our products via express courier service where possible. At we have a dedicated customer service team to help you at every step.
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